Donors want to establish a genuine connection with the nonprofit organizations they work with. They want to be able to see the results of their donations without second-guessing where their funds are going. Are you doing enough to show donors the results of your nonprofit?
As a nonprofit organization, you must find innovative means to share the impact you’re making. Sharing your impact conveys that your nonprofit is truly accomplishing positive change; this is easily visible by showing a high return on investment.
These are the results that donors are excited to see; it keeps them motivated to continue providing generous donations. There are excellent opportunities available to boost donations for your nonprofits and form long-lasting relationships with your donors.
Here are ten proven ways nonprofits can clearly show donors their results while fundraising:
- Create a visible Donor Impact Section on your website
Designating a specific section on your website to clearly show the impact that the donor’s money has on your targeted initiative is critical.
This information should be represented and displayed using captivating and easy to understand graphics for your donors.
Effectively communicating the right information improves credibility and attracts new supporters for your nonprofit. Both the donor and the public can gain a sense of trust knowing that stewardship is actively being practiced.
- Tell impactful stories on social media platforms
People spend time every day scrolling through their social media pages. It’s wise to ensure that your nonprofit’s social media platforms are frequently being utilized to engage your donors and new supporters.
As you post regularly about the needs, values, mission, and goals of your nonprofit, ensure the one leans towards informing your donors instead of asking for more donations. Your donors and the public are attracted to the information which displays the impact you are making.
The use of daily short videos is excellent for telling impactful stories as this improves your audience’s engagement and sharing.
- Use a reliable impact metric
An excellent impact metric allows you to communicate donor results to your audience effectively. The metric tool can condense significant goals into attainable goals that donors can quickly reach.
- Emails and letters should include metrics and stories
Expressing gratitude through emails or mailed letters to your donors is increasingly critical. Be sure to include relevant metrics and stories that will relay the impact donors are making by funding your nonprofit.
When expressing your thanks through emails or letters, make certain that it is focused solely on the donor. Be sure to use words that describe that your initiative would not have been as impactful without their input.
Showing sincere appreciation by celebrating your donors positively impacts the relationship you both share and can lead to continued contributions.
- Connect donation amounts for projects
Donors are motivated when they can visualize the benefits that will come from their dollar value. A great example can be that gifting $100 could assist two students in receiving all of their books for a semester. This allows donors to connect with the project and can lead to continued gifts in the future.
- Show how donations impact both large scale and small scale
The Jitasa Group believes that in developing a trusting relationship, nonprofits should display to donors how the funding provided will be used. Nonprofits should include the ways an impact can be made even from small things that can amount to more significant outcomes in their story.
For example, the small-scale project could be to supply farming tools for four community families. The large-scale impact would be that more families would be able to feed themselves, thus further reducing malnutrition within the community.
- Formulate a compelling need
Nonprofit organizations who seek to meet an urgent need tend to receive immediate attention and financial gifts.
Campaigns like these are time-sensitive, which means that this campaign will come to an end after the need has been successfully met.
These campaigns are well supported because donors can see that their gifted money will be appropriately and immediately used to serve a specific cause.
It is also helpful to incorporate deadlines within your campaign. This gives prospective donors a reason to act now without delay.
- Use real people
How you market your nonprofit messages is essential. Donors prefer to hear from an authentic individual who works within the nonprofit company and is actively involved.
Donors want to be able to also connect with the people who are receiving the benefits from their funding.
- Incorporate Events
Events are a great way to show donor results. However, the event itself isn’t the main attraction, rather the activities that involve fundraising and speaking about the event. When these two aspects are planned and executed preemptively, it increases awareness and appeal to prospective donors, and invites previous donors to continue giving.
- Used preferred channels
The prime channels that nonprofits are discovered through are word of mouth, social media, community organizations, religious organizations, and online research.
In using these platforms, donors can connect with your nonprofit business faster.
When nonprofits spend time incorporating creative ways to show donors their results, it will motivate donors to keep giving and even cause potential donors to make their move. Donors take pride in knowing that their funding is creating a positive and uplifting societal impact.
What if I need help showing donors my results? StartNoo is here to help. With StartNoo, your nonprofit can post unlimited service opportunities, both in-person and virtual, so you can find skilled and qualified volunteers to help you show donors results. To learn more and get started, click here!